The literal meaning of "mafia" comes from the Sicilian adjective mafiusu, which originally meant "swagger," "boldness," or "bravado". In 19th-century Sicily, it described a man who was fearless, enterprising, and proud.

 

Our Mafia Collection is a bold statement of us asserting our control over the fashion industry. We are not afraid to play around with different colors and styles. It is understandable that our pieces will upset the masses.